2018 Equinox Introduction Builds on Chevrolet’s Ongoing Momentum
Spurred on by consistent brand momentum, Chevrolet is introducing the 2018 Equinox, the brand’s fresh and modern mid-size crossover, to the Middle East for the first time ever this summer.
The 2018 Equinox offers an expressive design, the latest connectivity, state of the art safety features and an offering of two turbocharged powertrains, which deliver unmatched performance in this competitive segment.
Commenting on the vehicle’s introduction, Ahmed Soudodi, Head of Brand at Chevrolet Middle East said: “The Equinox is Chevrolet’s best-selling crossover in USA and we are extremely excited to introduce the nameplate in its latest iteration to our region. Equinox regional introduction reinforces Chevrolet’s competitive position in this segment, and positions the brand well for the coming years with a mature, yet fresh line-up of crossovers; preceded with the refreshed 2017 Trax, and followed with the new generation 2018 Traverse later this year.”
“The 2018 Equinox Premier introduces best in class active and preventive safety features, space and versatility as well as the first 9-speed transmission in a Chevrolet in our region, which offers customers a distinctive package” he added.
The 2018 Equinox goes on sale in September 2017 across Chevrolet showrooms in the Middle East.
Chevrolet’s 2018 Equinox marks its debut with a lean, muscular exterior design which is distinctively Chevrolet. The overall vehicle is up to 180kg lighter than its predecessor, boosting dynamics and efficiency.
Inside, the dual cockpit design style is finished with high quality material with high durability, while a new flat-folding rear seat enhances functionality and enables easier loading.
The 2018 Equinox also offers Chevrolet’s latest connectivity technologies, including 7- and 8-inch MyLink infotainment systems designed to support Apple CarPlay and are Android Auto ready*.
The Equinox offers a comprehensive suite of available active safety technologies and available adaptive crash-avoidance features that provide ease of use and peace of mind on the road, including:
- New Safety Alert Seat
- New Forward Collision Alert with Following Distance Indicator
- New Low Speed Forward Automatic Braking
- New Lane Keep Assist with Lane Departure Warning
- New Rear Seat Reminder
- Lane Change Alert with Side Blind Zone Alert
- Rear Cross Traffic Alert
In the US, Equinox sales have reached nearly 2 million since its launch and it is Chevrolet’s second-best-selling vehicle after the Silverado.